Airline Subscription

Case Video Walkthrough

BCG Case Study Intro

The leading American airline is considering launching an initiative that would be brand new to the industry: a subscription service. The idea is that customers who fly regularly would pay a certain amount per year to fly on a set number of certain domestic flights. Consider whether the airline should launch this venture and why.

For the purpose of this case, assume that we are only considering and analyzing data for the airline’s domestic market only.