Airline vs. Baby Food

Case Study Prompt

You are an investor with $1M dollars to invest in either the airline industry or the baby food industry.

How would you go through the process of deciding which industry is a better investment?

Case Study Overview

This is a PwC Market Study case study interview. Your job is to decide if you want to invest $1 million dollars into the airline industry or the baby food industry.

We recommend using the Market Study (market entry) Framework to solve this case study, but don’t box yourself into a particular framework. Allow yourself to work outside of the framework to develop a creative structure, while also showcasing your business acumen.

There are no math exhibits in this case. This a beginner level case interview with a qualitative difficulty score of 1 out of 4. This case study is similar to a first-round interview with PwC.

PwC Interview Tips

PwC is looking for candidates with the ability to problem-solve and home in on key issues that will help solve the specific problem.

Pay attention to how you respond to unexpected questions or figures – are you able to adapt quickly and respond thoughtfully to the issue at hand?

In this case study, make it a point to find one or two opportunities for growth.

For out-loud practice with an expert, book an hour with an ex-MBB coach.