Airplane Manufacturers

Kick off your case interview practice with this PwC case study.

Case Study Prompt

You are consulting to a CEO of an airplane manufacturer. In the last couple of years you have gone from being number one in market share to number two.

In addition, another company has announced that it will be entering the business and is presently tooling up its plant.

The airplane industry’s demand is a function of travel among two classes: business and leisure. Business travel increases as a result of globalization. Leisure travel increases with growth of middle and upper classes. Business travelers are primarily insensitive to price, and leisure travelers are very price sensitive.

As a consultant, what are the concerns your client might face, what additional information might you want to find out, and what recommendations would you have?

Case Study Overview

In this PwC Market Study case interview, your client is an airline that has been slowly losing market share. To make things worse, a new competitor is entering the market soon. Your job is to gather relevant information and provide a recommendation for your client on how to solve the market share issue.

We recommend using the Market Study (market share) Framework to solve this case study, but don’t restrict yourself to only that framework. Allow yourself to be creative and develop a custom framework for the problem, while also displaying your business sense.

This a beginner level case study with a qualitative difficulty score of 2 out of 4. The case contains no math exhibits. This case is comparable to a first-round PwC case interview .

PwC Interview Tips

PwC is looking for problem-solving candidates with the ability to zero in on key issues that will help solve the specific problem.

Make sure to create a structure that effectively addresses the question(s) asked of you in the interview.

For the most quality case interview practice, make it a point to find one or two opportunities for growth in this case.

For out-loud case interview practice with an expert, book a 1-hour session with an ex-MBB coach.