Artificial Turf

Case Study Prompt

Our client would like us to estimate the market for artificial turf. How would you approach this question and start the process of resolving it?

Case Study Overview

In this Bain Market Sizing case, you’re being asked to size the market for artificial turf. There are 2 ways to solve a Market Sizing case. You can take either a top-down or bottom-up approach. Which angle will help you best solve the problem for the client?

Follow these 4 steps for solving Market Sizing cases:

1. Structure your approach (at least 5 steps is ideal)
2. Make assumptions
3. Do the calculations
4. Get to an insight

Bain Interview Tips

Bain looks for practicality in its case interview candidates.

Build a structure that includes work-streams you, as a potential Manager, would assign out to the team of analysts you oversee.

In this case, focus on identifying one key area you can improve.

For out-loud practice with an expert, book an hour with an ex-MBB coach.