Australian Auto

Case Study Prompt

Your client, one of the big three auto makers in Australia, has over the last few years under-performed its competitors as measured by its profitability. All 3 companies’ current car models are “badged” Japanese designed cars- i.e. they are products of joint ventures with one of the smaller Japanese auto makers.

The Japanese market is much bigger than the Australian market. These cars are then sold both in Japan and Australia, the only difference being the place of manufacture and the model names (i.e. badges).

You have been asked to establish why your client has performed poorly relative to the competition. How would you structure your approach?

Case Study Overview

Read the prompt carefully to understand the exact problem your client is facing. How can they improve their profitability metrics as compared to their competition? Understanding the true problem you are being asked to solve is key to your consulting case practice.

There are no math exhibits in this case. The qualitative difficulty is 2 out of 4, which makes this an intermediate level case interview you would likely see in a Accenture first round interview.

Accenture Interview Tips

What does Accenture look for in its case interview candidates? The ability to speak about technology strategy fluently, as well as a structured problem-solving process.

If you are struggling with the structure portion of the case, our structure drills may be a helpful resource for shoring up your structuring skills.

In this consulting case practice, focus on coming away with 1 key takeaway or area you can improve on for next time.

For out-loud practice with an expert, book an hour with an ex-MBB coach.