Austria Star Mobile Wireless Launch

Case Study Prompt

It’s 2:30 A.M. and you are finalizing some last-minute details to launch a new wireless telecommunication service in the Austrian market.

Your client is Austria Star Mobile (ASM), and this will be their first of seven potential launches in Austria. They want it to be flawless in order to raise capital.

Your team has just finalized the pricing strategy and ordered 100,000 pieces of promotional material when you get a call from the CEO of Austria Star.

The CEO says he was just at conference in Singapore with the president of the incumbent wireless provider, AT&M, who says that they will beat the price of any new entrant in Austria by 10%.

The CEO of Austria Star wants to know how they should respond to this news. What do you do?

Case Study Overview

This is a case similar to what you’ll see inside of the PwC technology practices. Your job is to help your client deal with the potential of a new market entrant and the price competition that may ensue.

We recommend using the Market Study (market entry) Framework to solve this case study interview and other types of case study like it, but don’t box yourself in! Create the structure that will help you best answer the business problem.

There are no math exhibits in this case. This a beginner level case interview with a qualitative difficulty score of 3 out of 4. This case study is similar to a final-round interview with PwC.

PwC Interview Tips

PwC is looking for candidates with the ability to prioritize what is most important inside the case. As you practice this case and other types of case study, be sure to strengthen your ability to identify key drivers that will help you solve your client’s problem.

In this case study interview, make it a point to find one or two opportunities for growth.

For out-loud practice with an expert, book an hour with an ex-MBB coach.