Azure Skin Care

Case Prompt

Our client is Azure, a large U.S. based skincare conglomerate. Azure has several divisions including skincare, haircare, and animal products. The skincare product division in turn consists of 5 separate companies. The client has noticed declining profit trends over the last 4 years, which became even more apparent due to the COVID-19 pandemic.

Azure wants to know why this is the case and has brought in our firm to examine the cause and make suggestions to stop declining profits.

Case Overview

Ready to get your ZS Associates interview prep game on? Let’s dig into the case.

Your client is a large skincare conglomerate that has several divisions. The skincare division has been consistently losing money in recent years, and it’s your job to help diagnose the root issue and stop the profitability decline.

When creating a framework for the problem, blend frameworks and your business acumen to build a custom framework tailored to the case you’re working on.

This case has several exhibits to interpret. This is an entry- to mid-level case, meaning you would most likely see it in a ZS Associates first round case interview

ZS Associates Interview Tips

ZS Associates is looking for candidates that are structured and have excellent communication skills. Can you articulate how you arrived at your solution?

When going through the question, make sure that your structure is crystal-clear and that you verbalize your process.

In this case, focus on 2 things:

1. Timing yourself throughout the case: 2min to build a structure, 2min to present it, 5min for math, 2min for brainstorming, and 2min for a conclusion
2. Focus on your communication and out-loud structure as you run through the case

For expert, out-loud practice, book time with an ex-MBB case coach.