Beer Manufacturer

Case Study Prompt

The client is a leading beer manufacturer that has been experiencing stagnant sales in an increasingly competitive industry, so is trying to evaluate growth opportunities.

Client is facing increased competition from microbreweries. They have already explored ways to penetrate the international market; however, this alone will not enable them to meet their current five-year sales and profit goals.

The following are the key problems and issues that brought the client to your firm:

• A high level executive at the client has noticed a steady and substantial increase in the consumption of bottled water products.
• Believing that the assets required to produce bottled water are very similar to that of beer, the client wants to recommended to the CEO that they begin production of bottled water products. He has asked your firm to help build the case for why they should enter the Bottled Water market to achieve their sales and profit goals.

How would you develop the business case?

Case Study Overview

Your client is a beer manufacturer who is facing a profitability plateau and is searching for ways to grow their market and increase sales. They have asked you to build a business case for a particular solution. In this Deloitte case study, it’s your job to do the research and analysis necessary to make the business case for entering the bottled water market and provide your client with a game plan.

Want to prepare for a first round Deloitte interview? Practice building your own custom framework to solve the specific problem at hand.

There are no diagrams/math exhibits in this case. The qualitative difficulty is 2 out of 4, which makes this an intermediate level case you would likely see in a Deloitte first round.

Deloitte Interview Pointers

What does Deloitte look for in its case interview candidates? Deloitte is looking for candidates who build sound cases and can clearly communicate how they arrived at their solution. They also pay attention to if you would fit in on their team. Do your research and familiarize yourself with their environment before the interview.

As you prepare, focus on the following:

• Coming away with 1 key takeaway or area you can improve in communication or presentation
• Time yourself as you move through the case: (2min for structure, 5min for math, 2min for brainstorming, 2min for conclusion)

For out-loud practice with an expert, book an hour with an ex-MBB coach.