Beverage Company

Case Prompt

RC Cola and Coca Cola both compete in the same industry. Though the buckets under which costs fall are similar across the two companies, RC Cola exhibits a different distribution of costs.

Using Coca Cola as a benchmark, estimate the likely cost structure for RC Cola.

Kearney Case Study Overview

In this Kearney style case study practice, your are being asked to develop a cost structure for your client. It’s up to you to do a deep-dive into the market, your competitor’s structure, and cost management to come up with a proposal for the client.

We recommend using the Profitability Framework and then building a custom structure with your own knowledge and business acumen.

There are no diagrams in this case. The qualitative difficulty is 2 out of 4, which makes this an beginner/ intermediate level case you would likely see in a Kearney first round.

Kearney Interview Tips

What does Kearney look for in its case interview candidates? A high degree of math smarts and the problem solving skills of a wizard.

If you need help with your mental math game, our math drills may be a helpful resource.

For this case:

• Focus on locating one opportunity for growth for your next case.
• Time yourself as you present (2min for structure, 2min for brainstorming, 2min for conclusion)

For out-loud case practice with an expert coach, book a session with one of our coaches. Looking for more business case study examples? Go back to the Case Library for hundreds of them!