Candy Company

Case Study Video Example

Case Study Prompt

Your client is CandyCo. They have 25% margins and have been traditionally focused on high-end chocolate bars and hard candies.

A new CEO has just been appointed and he has promised CandyCo shareholders that he will double revenues, while maintaining margins, over the next four years.

Current revenue is $5.4B. The CEO comes to you for help.

How would you help CandyCo double its revenues?

Case Study Overview

Your client in this consulting case practice session is a candy company that is attempting to double revenues in 4 years. Your job is come up with a strategy to help the client do just that.

Preparing for a first round Bain interview? Take the Market Study framework and blend it with your unique business experience to create a framework that will solve this specific problem.

There are no diagrams/math exhibits in this case. The qualitative difficulty is 3 out of 4. It is an intermediate level case you would likely see in a Bain second round.

Bain Interview Tips

What does Bain look for in it’s interview candidates? Practicality, plain and simple.

When building out your structure, make sure you think ahead to how you would walk out the solution you are proposing. How would you, as a Manager, assign it to a team of analysts.

In this case, focus on 2 things:

1. Timing yourself throughout the case: 2min to build a structure, 2min to present it, 5min for math, 2min for brainstorming, and 2min for a conclusion
2. Focus on your communication and out-loud structure as you run through the case

For out-loud practice with an expert, book an hour with an ex-MBB coach.