Central Power

Case Study Prompt

Our client is a regional electricity monopoly.  Due to regulation, its market will be opened to competition next year on January 1. 

Central Power has three divisions: 1. Sales and General Administration 2. Generation and Transmission 3. Maintenance and Repair

There are no other markets Central Power can enter; our engagement is focused on their home market. 

Though the client is currently a monopoly, they would like ideas on actions to take in the short-term in order to better prepare for potential competitors. Central Power has never advertised or had a marketing campaign.

They have no control over pricing (right now government-controlled) and cost-cutting during this time period.

What short-term actions should the client consider?

Kearney Case Study Overview

Your client is a regional electricity company with a monopoly and is facing possible competition in the next year. They have asked you to take a look at their situation and help them find ways to prepare for competition. It’s your job to do the research necessary and develop sound short term solutions for your client before they hit next year.

Are you looking for the best case studies to practice with before a final round Kearney interview? Take this case, use the Market Study Framework and your knowledge of the basic frameworks, and come up with your own unique framework.

There are no diagrams/math exhibits in this case. The qualitative difficulty is 3 out of 4, which makes this an advanced case you would see in a Kearney final round.

Kearney Interview Tips

What does Kearney look for in its case interview candidates? Candidates with serious quant skills. It’s important to have an affinity for numbers and quantitative calculations. Practice your mental math and brush up your problem solving skills as you get ready.

For this Kearney case study:

• Find one key area you can improve next time around
• Time yourself as you present (2min for structure, 2min for brainstorming, 2min for conclusion)
• Focus on your communication and polish

For out-loud practice with an expert, book an hour with an ex-MBB coach. For more of the best case studies on the web, head back to the Case Library!