Chainsaw Pants

Case Study Video Example

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Case Study Prompt

Your client is HiLow – a uniform producer in Australia that focuses on 4 key product lines: medical uniforms, hotel uniforms, restaurant uniforms, and manufacturing.

There are other segments of the market that our client is currently considering. The options include uniforms for the Mining Industry, the Agriculture & Forestry Industry, and the Transportation Industry.

The CEO has done some preliminary research and believes that the Agriculture and Forestry Industry presents a big opportunity for the business. Specifically, he has an in-house designer who has created a design for a new pair of chainsaw pants – heavy-duty pants meant to protect major arteries from potential chainsaw accidents.

The CEO wants us to look at the market for chainsaw pants to see if it is a good market for growth for HiLow.