Crystal Giftware Manufacturer

Case Prompt

The client is a company that has developed advanced technology to manufacture crystal giftware. 

The market for crystal giftware is growing at 3% a year yet the client is experiencing declining sales and shrinking market share.

Why is market share declining? What can we do about it?

BCG Case Study Overview

Your client is a crystal giftware manufacturer with a leg up on the competition because of their advanced technology, yet it is still experiencing declining profits and losing market share. You have been brought in to discover the root cause of the problem and stop the bleeding. In this BCG case study, it’s your job to investigate the market and develop a strategy to protect your client’s market share.

Are you preparing for a first round BCG interview? The Market Study Framework will help you solve this case, but we highly recommend you keep going. Blend your own business acumen with the framework to come up with a custom structure for this problem.

This BCG case study has a qualitative difficulty score of 2 out of 4 and no math exhibits. This an intermediate case interview you might be given in a first round BCG interview.

BCG Interview Tips

What is BCG looking for in a candidate? Candidates who are structured and practice concise communication.

Focus on creating a structure that is crystal-clear, and be ready to share your process in a concise manner.

In this BCG case study, focus on 2 things:

• Timing yourself as you run through the case: 2min for structure, 5min for math, 2min for brainstorming, and 2min for a conclusion
• Concise communication and overall polish

Book an hour of out-loud practice with an ex-MBB coach.