Cutting Tool

Case Study Prompt

A large US cutting tool manufacturer, with a dominant market share in the US but minimal presence abroad, is considering entering the German market. 

The company manufactures many different types of drill bits that go onto machine tools, and are used in metal working applications – from machine shops to auto manufacturers, and many other industrial applications. The business is divided between standard and custom-designed parts for specific applications. 

Standard pieces are sold indirectly through distributors and directly through a sales force, while custom-designed pieces are sold only directly.

Custom-designed pieces are much more profitable than the standard pieces, so our client would like to focus on this market.

Case Study Overview

In this PwC case interview, you are being asked to help your client break into the German market for drill bits with a specific focus. Your job is to research the market and develop a firm strategy for market entry that will encourage growth.

You can use the Market Study Framework to solve this case study, but don’t limit yourself to that framework. The most sought after candidates work outside of the framework and develop structures that showcase their business acumen.

There are no math exhibits in this case. This an intermediate case interview with a qualitative difficulty score of 2 out of 4. This PWC case interview will help prepare you for the first round.

PwC Interview Tips

PwC is looking for candidates with razor sharp problem-solving skills and the ability to hone in on key issues.

Be ready to adapt quickly and respond thoughtfully to the issue at hand.

In this case study, make it a point to find one or two opportunities for growth and time yourself as you present ((2min for structure, 5min for math, 2min for brainstorming, 2min for conclusion.)

For out-loud practice with an expert, book an hour with an ex-MBB coach.