Direct Mail Campaign

Case Study Prompt

Our client is a telecom Fortune 50 company. One of its divisions (landline) is facing high churn (3% per year). 

They have launched a direct mail campaign targeting their customers who have switched to other telecom service providers.

How can they make their direct mail strategy more effective? 

Deloitte Case Study Overview

Your client, a telecom company, is looking for a way up their direct mail game. In this Deloitte case study, it’s your job to dig into the problem and find ways to help them improve their profitability and find an effective strategy quickly.

The Profitability Framework is a great tool to solve this case study, but don’t limit yourself to the framework. The most sought after interview candidates are adept at building custom frameworks that blend their business acumen and experience.

This case has no math diagrams. The qualitative difficulty is 2 out of 4, and is an intermediate case study you could expect to see in a Deloitte first round interview.

Deloitte Interview Pointers

What does Deloitte look for in its case interview candidates? Team dynamics and the ability to build a case structure. As you prepare, be ready to communicate how you arrived at the solution and don’t underestimate the importance of the fit portion of your interview!

In this Deloitte case study, try to find 1 area to improve upon in your communication or presentation. Also focus on your timing (2min for structure, 5min for math, 2min for brainstorming, 2min for conclusion.)

For out-loud practice with an expert, book an hour with an ex-MBB coach.