Greeting Card Company

Looking for case interview practice cases to prepare for your upcoming case interview? Start with this Strategy& case study.

Case Study Prompt

Your client, a major greeting card company, is considering a proposal from Yahoo to advertise its e-commerce product, a greeting card that is sent to the recipient as an e-mail attachment.

Your client will get an exclusive position on the website’s front page that will help drive traffic to its greeting card site.

The deal costs $2 million per year for the next two years. Should your client move forward with this agreement?

Case Study Overview

In this case interview practice case, the client is a greeting card company that is considering a marketing proposal from Yahoo. The client wants to know if they should or should not move forward with the proposal. Your job is to dig in to the numbers, do the research, and give the client a solid yes/no recommendation.

We recommend that you use the Market Study Framework as a starting place for your structure for the case, but keep in mind that the best structures are custom frameworks tailored to the specifics of the business situation in the case.

The case contains no math exhibits. With a qualitative difficulty score of 2/4, this case will set you up to succeed in a first round Strategy& interview.

Strategy& Interview Tips

What does Strategy& look for in its case interview candidates? Creative problem solving and a knack for innovation.

Make sure you are comfortable thinking outside the box when creating your structure.

Push yourself to come away with 1 or 2 things you can improve upon.

Click back to the Case Library for more case interview practice cases like this.