Heartcorp

McKinsey Case Study Prompt

Heartcorp is a medical devices company. They produce cardiovascular stents. They have developed a revolutionary product that is positioned to replace the current products in the market. The product, called Device X, is the first of its kind.

Heartcorp wants to launch Device X in Europe in the near future and then bring it to the U.S. in 6 months. They are 1 year ahead of its competition (with regard to R&D of the product).

How do you determine what price to charge for Device X? What are the issues that need to be considered?

Case Overview

This McKinsey case study involves a client that is bringing a new product to market and needs your help to determine what to charge for the product. Your job is to dive into the market dynamics in order to give the client an informed recommendation backed by data.

Incorporate the Market Study Framework into your structure for this McKinsey case study, but don’t rely on that framework alone. The most impressive case interview candidates build custom frameworks that are customized to the specific business situation in each case interview.

You could expect to see a case like this in a McKinsey second round. Make sure your mental math is sharp – this case doesn’t pull any punches in the quant category (difficulty score of 3/4).

This case doesn’t have any math charts or graphs to interpret.

Interview Tips: McKinsey and Company

What does McKinsey look for in its case interview candidates? The ability to remain structured (i.e. organized) throughout the entire case interview (framework, math, brainstorming, and solution).

In this McKinsey case study, time yourself as you walk through the case (2min to build structure and 2min to present it; 2min each for a brainstorming question; 2min for final recommendation).

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