Household Cleaners Growth

BCG Case Study Prompt

Your client is a global consumer packaged goods company — Grime Co.

Grime Co. makes paper products (like paper towels), home cleaning products, and laundry care products.

The company’s Board of Directors has set an aggressive net sales target of $2 billion by 2015 (four years). Currently, net sales are at $1 billion.

Net sales are retail sales minus trade spend. Trade spend is what manufactures pay distributors or retailers to incentivize them to sell their products to end consumers.

The CEO has come to you to ask for help. Specifically, our client would like you evaluate the company’s position and to help develop a strategy to deliver top-line results of $2 billion by 2015.

How will you help the client develop a revenue growth plan?

BCG Case Study Overview

This BCG case study involves a CPG company that has set an aggressive revenue target to hit in 4 years. You have been tasked to help the client develop a revenue growth plan. Your job is to gather any data necessary to help you give an informed recommendation to the client.

The Market Study Framework is a good place to start when preparing to create your structure for the case, but don’t stop there. Use your business acumen and experience with the basic frameworks to build a custom framework for the case.

With a qualitative difficulty score of 3/4, this BCG case study is advanced-level case practice for a final round interview at BCG. The case has 1 exhibit needing to be analyzed.

BCG Interview Tips

BCG is looking for candidates that are structure and communication experts.

In addition, BCG isn’t focused on you getting to the “correct” answer, but on how you got to the answer. Prioritize building a solid structure in this case.

Make the most of your case interview practice with this BCG case study by focusing on your communication (is it clear?) and polish as you walk through the case.

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