Japanese Bottle Water Market

For the best consulting case practice, study with each different type of case. This is a Market Study case in the Deloitte firm style.

Case Study Prompt

Our client is a UK based bottled water (natural mineral water) company whose market share has been growing in the past couple of years. The company covers the markets of the UK, France, Germany and other major European countries. The water is sourced and bottled in Scotland.

The Japanese bottled water market used to be small, but in the past 10 years the market has expanded to almost 10 times its original size. The client asked us to determine whether they should enter the Japanese market and what their entry strategy should be.

How do you plan to approach the problem? What are the key areas you want to focus on to analyze the problem?

Case Study Overview

Read the prompt carefully to understand the exact problem your client is facing. Should the client enter the Japanese bottled water market, or not? Understanding the true problem you are being asked to solve is key to your consulting case practice.

You can use the Market Study Framework to help solve the case, but don’t pigeonhole yourself into a singular framework. Create the structure that will best help you solve the business problem in the case.

There are no math exhibits in this case. The qualitative difficulty in the case is 2 out of 4, which makes this an intermediate level case interview you would likely see in a Deloitte first round interview.

Deloitte Interview Tips

What does Deloitte look for in its future consultants? Airtight upfront case structure. The firm isn’t looking for math geniuses.

If you are struggling with the structure portion of the case, our structure drills may be a helpful resource.

In this consulting case practice, focus on coming away with 1 key takeaway or area you can improve on for next time.

For out-loud consulting case practice with an expert, book an hour with an expert coach. For more consulting case practice, head back to the Case Library.