Advisory Board

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Today we continue our firm profile series with an in-depth review of The Advisory Board Company, now referred to as Advisory Board after its acquisition by Optum.

Advisory Board is a professional services firm that offers resources to players who are mainly in the healthcare industry. Advisory Board is perhaps best known for its membership platform which provides information, research and tools specifically targeted to companies pursuing operational and strategic organizational improvement in the healthcare space.

Note: In 2017, The Advisory Board Company sold its healthcare business to Optum, and spun its education business out as a standalone company (which itself was later acquired by a PE firm).

As we have worked with clients who have landed offers at The Advisory Board, we’ve developed some interesting perspectives on this company. Is Advisory Board Company the right place for you to begin or continue your career? You’ll have to read on to hear our opinion (see the Culture section in particular).

Firm Profile Overview (click to jump to section):


  • Advisory Board Website:
  • Advisory Board Headquarters: Washington, DC
  • Advisory Board Employees: 500+ employees
  • Advisory Board Locations: 12 offices in 3 countries (U.S., UK, India)
  • Advisory Board Chief Executive: Robert W. Musslewhite (CEO)
  • Advisory Board Revenue: $781M
  • Advisory Board Engagement Cost: $350K


The Advisory Board Company began in 1979 and was initially called the Research Council of Washington. The founder, David Bradley, set out with the lofty mission of solving “any question for any company for any industry.” In the years that followed, the company realized that solving any question for any company for any industry was a difficult first step for the small firm, so the firm started specializing in the financial services industry in 1983. Later that year the company changed its name to The Advisory Board Company.

In 1986, the company started its membership program, the Health Care Advisory Board. In the years that followed, the firm grew to 150 employees, served a clientele of more than 500 health care organizations, and published a large number of major reports and research briefs.

In 1993, the firm launched its now-famous strategic research membership for large companies. Amazingly, they landed close to 50% of the Fortune 500 in the first 2 years.

In 1997, the company launched a consulting business named H*Works. H*Works was the first of many steps the company took towards building its prestigious (in the healthcare consulting world) consulting and managing services. Four years later, in 2001, The Advisory Board Company went public (NASDAQ: ABCO).

By 2002, the firm had grown to a base of 2,100 memberships and had 500 employees. The firm also launched its Talent Development Division – The Advisory Board Academies – to address “the leadership gap in health care”. In 2003, Advisory Board began to branch out into business intelligence and analytics, launching Compass – a separate business line – in the process.

In 2007, The Advisory Board branched out again, launching membership programs in higher education. The firm also started growing rapidly through M&A, acquiring Crimson, an analytics, data, and business intelligence software provider focused on analytics related to physician performance, healthcare practice quality and cost management in 2008.

In 2009, Advisory Board acquired Southwind to support its physician practice management services. In 2010, the firm established a new office in San Francisco. The Advisory Board Company also acquired the revenue management software company Concuity, and the year after, 2011, it acquired Cielo MedSolutions, an ambulatory patient registry software provider, and PivotHealth, a physician practice management firm. Finally, The Advisory Board acquired 360Fresh, a provider of clinical data analytics and ActiveStrategy, a performance improvement technology firm, in 2012.

By 2013, the company had grown to an annual revenue of $400M+ with 2,400+ employees and 10 offices on 3 continents. Today, post-merger with Optum, the division is back down to 500 employees, but generates close to $800M in annual revenues and supports 5,000+ member organizations, most of which are in the healthcare industry.


Advisory Board has a leadership team that consists of a Chairman and Chief Executive Officer (Robert W. Musslewhite), a President (Eric Jon Larsen), a Chief Talent Officer, and a Chief Financial Officer.

The firm has a more matrixed organization than most pure consulting firms, as much of its core business is in behind-the-scenes research, analytics and content creation vs. pure client service.

Practice Areas

Advisory Board, as already mentioned, have a more complicated practice suite than many firms. In particular, there are three areas – the Consulting Division, the Research and Insights Memberships Division, and the Performance Technologies Division. The latter two are focused on content, while the first is provided as a service.

The Advisory Board’s Consulting division focuses on implementation: of best practices, practice management solutions, and physician alignment services. Because the firm’s core consulting services are in the healthcare space, practices are organized more around project type (what they are doing for a client) instead of what type of firm it is. Core project types include:

  • Physician alignment and employment
  • Clinical integration and clinical transformation
  • Physician practice M&A
  • EMR and practice management IT selection and implementation
  • Physician manpower planning and medical staff development
  • Interim physician practice management
  • Supply chain
  • ICD-10
  • Capacity
  • Emergency department
  • Labor cost
  • Quality improvement
  • Surgery

Advisory Board does a lot of back office work to support its memberships, but the Research and Insights Memberships division – while used as a feeder for consulting business – is not service-based like the consulting engagements are.

The final division, the Performance Technologies area, is a suite of analytic web applications that provide insights for operational visibility, identify improvement opportunities, and make timely course corrections across a variety of terrains, including:

  • Physician issues
  • All phases of the revenue cycle
  • Cost and operations


The Advisory Board Company serves a number of industries with memberships, but the overwhelming majority of the consulting services (strategy and implementation) are in the firm’s core healthcare space.

However, the following core competencies are used to serve the firm’s clients, regardless of industry:

  • Research & Insights
  • Performance Technology
  • Management & Consulting Services
  • Talent Development

Office Locations

The Advisory Board Company has 12 offices total: 10 in the United States, 1 in the UK, and 1 in India. The company is headquartered in Washington, DC. Here are a list the office locations:

  • Chennai, India
  • London, United Kingdom
United States
  • Ann Arbor, MI
  • Austin, TX
  • Chicago, IL
  • Evanston, IL
  • Nashville, TN
  • Philadelphia, PA
  • San Francisco, CA
  • Washington, D.C.

Career Path

Here is the typical consulting career path at Advisory Board…

At the undergraduate level:

Strategic Research Analyst – Senior Strategic Research Analyst – Strategic Research Consultant

At the post graduate (MBA, MA, JD, Ph.D.) or experienced hire level:

Senior Strategic Research Consultant – Practice Manager – Managing Director

The Advisory Board also hires Marketing Associates, Account Management Associates, Business Analysts, Coordinators, and more at the undergraduate level. Once inside the firm, unlike many of the firms we profile, it is possible to transfer from one of these divisions (ex. Marketing) into the consulting division.


As Advisory Board is small (when compared to the Accentures and Deloittes of the world), it offers a limited number of internship opportunities, especially in the Consulting division. The internships that are offered usually occur during the summer and are 20-40 hours per week for 7-11 weeks.

The internship salary ranges from $10-16/hour at the undergraduate level. At the postgraduate level, the compensation ranges from $21-23/hour for an internship in research and $28-30/hour for an internship as a business analyst (client-facing). To see available internships, visit the firm’s Careers page, and to compare salaries, see our latest salaries report.

Exit Opportunities 

There are a wide variety of exit opportunities for those exiting The Advisory Board Company – in fact, it’s a great place to use as a springboard to other top firms or positions in business analytics – and killer experience in preparation for further work in the healthcare space.

A significant number of The Advisory Board Company alumni now hold positions in other top 20 consulting firms – including PwC, Bain, Deloitte Consulting, and Boston Consulting Group. Other popular exit choices include jobs in marketing, IT services (usually for those working in the Crimson division), and directly into healthcare (especially operations or analyst roles).


When thinking about working at The Advisory Board Company, there are several factors to consider.

The firm employs a relatively young workforce. What does that mean? On the upside, the firm has a somewhat energetic vibe with perks like happy hours and casual Fridays. Also, there are lots of opportunities to connect with other super intelligent, interesting, and hopefully fun people.

The downside of that, however, is that the company lacks a certain level of maturity and establishment. Why? The firm focuses more on expertise and pedigree than merit, and the firm’s high turnover rate is self-fulfilling – low cultural cohesion leads to more of the same. Also, the compensation is lower than the industry standard, which is a reason why many people leave the firm – they get trained, and they get out.

Yes. We said it. The compensation at The Advisory Board Company isn’t that great (if you’ve got other offers on the table) but there are still several reasons why should consider working at the firm.

First, Advisory Board is a great opportunity to learn and develop key specific skills that will make you a valuable candidate for your next job (as mentioned before, many have transitioned into other top 20 consulting firms after working here). Second, for those of you who love working with both business and healthcare, Advisory Board Company is ranked by many top lists (see Awards below) as one of the best places you can work in healthcare.

In summary, there are two kinds of people we’d recommend working as a consultant here:

  1. A person who is interested in healthcare consulting – it’s one of the best healthcare consulting firms period.
  2. Someone fresh out of school – it’s a great opportunity to learn and develop skills that will help you in the future.

In the healthcare space, The Advisory Board Company compares to MBB, but if you had the choice to go straight into industry or into the consulting arm at Advisory Board Company, we’d recommend Advisory Board every time to set you up for long-term career success.

Core Values

Advisory Board Company has 4 core values that define its purpose – it makes sense just to include them verbatim here.

The Force of Ideas: The belief that sound and inspired ideas triumph, serving as the leaven to great organizations and carrying the enterprise forward as surely as organizational resources, market power, or sheer effort.

The Power of Language: The recognition that “words matter,” that the impact of even the best insights is a function of how effectively ideas are conveyed, and thus our communications with members and with each other should strive for precision, acuity, and grace.

The Spirit of Generosity: The notion that neither members nor our staff should view this as principally a commercial association; rather, our ambition is to serve members and each other beyond expectation, with honest appreciation in every encounter.

Running to Criticism: The conviction that exceptional contributions requires an ethic of seeking unbiased feedback and a commitment to addressing, both individually and collectively as a firm, our most critical development needs.


Here is a list of some of the awards that have been granted to Advisory Board Company (well done, ABC!).

  • Forbes, Ranked one of the 200 Best Small Companies
  •, Listed among Top 50 Consulting Firms
  • Healthcare Informatics, HCI 100 (largest health care information technology firms)—2013, 2012, 2011
  • Modern Healthcare, Largest Health Care Management Consulting Firms—2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006, 2005, 2004
  • Modern Healthcare, Best Places to Work—2013, 2012, 2011, 2010, 2009
  • Modern Healthcare, Healthcare’s Hottest (40 fastest growing health care firms)—2013, 2012
  • Washington Post, Post 200, Largest Employers in DC Region—2013, 2012, 2011
  • Washington Business Journal Fastest Growing Companies in DC Region—2013
  • Best in KLAS first place for ICD-10 Consulting—2013
  • Austin American Statesman, Top Workplaces—2013, 2012, 2011, 2010
  • Washingtonian Tech Titans, CEO Robert Musslewhite—2013
  • Communitas Corporate Social Responsibility Award—2013
  • Finalist, Points of Light Corporate Engagement Award of Excellence—2013
  • Finalist, Jefferson Awards—2012
  • Finalist, Washington Business Journal, Business Philanthropy Awards—2013, 2012, 2009
  • Graphic Design USA 2013 American Inhouse Design Awards, Corporate Identity Programs
  • Greater Bay Area Journalism Awards, Overall Excellence for Broadband Media (web only)—California Healthline, 2013

For more awards, visit The Advisory Board’s Company webpage.


Interviewing at Advisory Board is relatively straightforward, but that doesn’t mean it’s easy.

“Thinkers wanted” are the two words applicants see when browsing the firm’s career page, and the statement reflects Advisory Board Company’s high value on thinking, research, and analysis (it is a research-based company after all). The firm isn’t just looking for thinkers, though – they are looking to hire problem solvers, communicators, and team players.

The interview process can take any time between 5 days and 2-3 months, although the average process takes 2-3 weeks. The process usually begins with a screening round by an HR rep (most of the time by phone). Once passing the initial screening, there are 2 to 4 more rounds of interviews that include both fit and case study questions. These interviews are usually held in the office.

For the business, research, and consulting positions, The Advisory Board Company asks a mixture of fit and case questions. They put a heavy emphasis on the fit section as they emphasize how well you will mesh inside the organization. Be sure to do your homework on the firm’s attributes and values before the interview (use the HR screen to ask great questions about this) and be ready to communicate the experiences mentioned on your resume. And yes, come with at least hero stories prepared!

The case interview questions are straightforward and usually interviewer-led. That being said, they are known to throw in a curveball (brainteaser or blue sky question) every once in a while, so – as always – be prepared for anything.

As a side note, several people who have interviewed with The Advisory Board Company have recently complained that the interview process at a couple of the offices have seemed disorganized and others have commented that they could tell the HR reps were reading scripts during the screening round interviews via phone. The firm has been growing rapidly and undergoing many changes with recent acquisitions. Hopefully those issues will be sorted soon!

Check out the firm’s mission statement below to assess your cultural/aspirational fit (and prepare a good answer for “Why Advisory Board”):

We make staffing decisions on the basis of demonstrated gift and accomplishment – not credentials or tenure – and offer ample professional development and growth opportunities. We manage workloads and favor flexibility such that our staff – strong work and service ethic notwithstanding – can contribute long-term and have fuller lives beyond the firm.

Need help preparing flawless hero stories or nailing case interviews? That’s what we are here for! You can book one-on-one prep sessions with us, and be sure to check out our ninja-awesome Black Belt package.

Target Schools

A large majority (~60%) of hires at Advisory Board Company come from online applications, while a portion (~25%) come from referrals from employees and alumni (The Advisory Board Company awards alumni and employees a bonus, usually around $1K, for every person they refer who passes the interview process and accepts the job offer), and the rest from campus recruiting or via a recruiter.

For campus recruiting, Advisory Board targets a number of private and public universities in close proximity to its offices. Here is a sample of the universities the firm targets in the U.S.:

  • Wake Forest University
  • University of Richmond
  • Vanderbilt University
  • University of Virginia
  • George Washington University
  • Spelman College
  • Howard University
  • American University
  • Morehouse College
  • University of North Carolina
  • Duke University
  • Penn State
  • University of Maryland
  • Georgetown University
  • University of Texas at Austin

Diversity Programs

The firm does not have clearly delineated diversity programs like some of the larger firms do, but does target traditionally African-American schools in its core school list – a practice which is not standard across all consulting firms.


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Filed Under: Consulting Firms