Medical Products Division

IBM Case Study Interview Intro

Your client is a medical products division of a large health care company. The division, formerly the market leader with near-monopoly power, has seen its profits and market share shrink dramatically as new entrants proliferate. 

You are charged with stemming share loss while providing shareholder value in the division. What do you do?

Case Study Overview

In this IBM case study interview, you have been called in at a critical time to help your client stop the losses they are experiencing in the medical products market. The company has seen great success, but as competition grows it’s experiencing dramatic loss. It’s your job to get to know the market and your client, dive deep and come up with a plan to stop the bleeding and improve shareholder value for your client.

The Market Study Framework is well-suited for this case, but don’t stop there. This case will require you to use your own business experience and know-how to help dig your client out of the hole.

This IBM case study interview will help you prepare for a first round interview. There are no math exhibits.

IBM Interview Tips

What does IBM GBS look for in its future consultants? High-level structure and insight.

Make sure you focus on both of these as you prepare for your interview.

To get the most out of this case, make sure you come away with one key area where you can improve next time and time yourself as you present. Allow 2min for structure, 2min for brainstorming, 2min for conclusion.

Need extra help prepping for your IBM interview? Book an hour of out-loud case practice with an expert interview coach today.