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Case Study Prompt
Our client is Madison Square Garden (MSG), a premier event venue in the heart of Manhattan. Taylor Swift has approached them to be the venue for the NYC leg of her latest Eras tour.
MSG is really excited about this opportunity but is concerned about the heightened security that it’ll have to deploy during the concert due to Taylor’s rabid fan base and overall profile.
They’ve come to us for help in determining if they should give the venue to Taylor Swift.
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