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Case Study Prompt
Your client is the Prime Lacrosse League (PrLL), the main professional lacrosse league in the U.S. It was founded in 2019 to shake up the sport but has not seen the revenue growth it would like.
Contrary to previous leagues, the PrLL has adopted a traveling format, playing its full schedule in a different location each weekend instead of having teams based in specific cities.
The PrLL is looking to grow revenue or add funding. What are some factors they should consider?
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