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Case Study Intro
Our client today is Putter, a company that publishes romance novels that they sell to bookstores. Typically, Putter reimburses its customers at the end of the year for any unsold inventory.
Now, one of Putter’s customers, a retail bookstore, has come to it with an offer for a deal. In return for a 10% discount on wholesale prices, the bookstore will no longer send back any books at the end of the year.
What should Putter consider, in deciding whether to accept this offer?
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