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Case Intro
Your client is RheumaRelief (RR), a biotechnology company that sells RheumRight, a medicine that treats Rheumatoid Arthritis (RA).
RA is an autoimmune disease that inflames and attacks the joints. If left untreated, it can lead to debilitating pain, bone and joint erosion.
RheumRight slows the progression of RA and is a popular treatment of healthcare provider and patient choice.
After a year of rampant economic inflation, the CFO of RR wants to know if taking a price increase on RheumRight makes sense.
What should the CFO consider?
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