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Case Study Prompt
Our client is a well-established ride-sharing company operating in major cities across the United States. They have a strong brand presence and a reliable fleet of drivers.
Currently, they are considering expanding into a midsized metropolitan area in the Midwest with a population of ~500,000.
The city has a growing tech industry and a high proportion of young professionals.
The company has come to us for an answer on if they should they expand to this new city. How would you go about answering this question?
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