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Case Study Prompt

A US snack foods company specializing in snacking peanuts, Sam’s Peanut Co., is planning to acquire another company specializing in snacking almonds, Almond Co.

Sam’s Peanut Co. is currently the market leader in snacking peanuts, but the overall segment is growing slowly compared to the nut market and they want to diversify.

They have hired us to tell them whether they should proceed with the acquisition opportunity.

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