This case was created by a Management Consulted coach. Learn more about the team or book a 1hr session today.
Case Study Intro
Our client is an established budget airline that has a flight footprint across most of Europe. The client currently operates a range of cheap short haul flights from the UK to various European destinations. There is no business class cabin on any of their flight, and their brand is perceived to be budget (value for money).
They are considering entering a new market for business class flights. Specifically, they are considering running an all business-class service within Europe (i.e., no economy class seats on the flight). They want our advice on whether this is a good idea and if so, how they should execute it.
Note: Assume COVID is no longer a consideration.
There is no substitute for quality case prep
Dramatically improve your chances of an offer: work with an MBB coach
Black Belt
- 8 hours 1:1 Zoom sessions with MBB coach of your choice
- All Access Pass: 600+ cases, 10K+ math/structure drills, 9 video courses, 18 chatbot cases
- 2 Rounds of Edits each on 1 Resume and 1 Cover Letter
- 1 Year Membership to MC Community
Already purchased the Case Library? You'll probably need to log in to your account first.