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Case Intro

You are one of the partners at TYA Consulting, an elite management consulting firm headquartered in the United States.

TYA Consulting is one of the most established management consulting firms in the U.S. and consults for a large portion of the Fortune 500. As part of the firm’s annual strategy review, there was an in-depth discussion about expansion of TYA beyond its US-centric model and into Asia .

The managing partner of TYA has tasked you with thinking about this problem and charting a path forward for the Asia expansion.

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