Urban Fitness

Case Study Prompt

Founded in the early 1980s, Urban Fitness is an international chain of fitness clubs headquartered in Boston, USA. It was one of the earliest entrants into the Chinese market when the first Urban Fitness gym opened in Shanghai in 1992.

Over almost 30 years, it has grown into a dominant player in this fast-growing market. However, since last year, the company has been unable to gain market share and is experiencing a steady decline in profit.

How can Urban Fitness recapture its market share and improve its profit?

Case Study Overview

In this KPMG case study, your client is experiencing a profit decline. How will you advise the client on how to reverse the decline?

You can use the Profitability Framework to solve this case study, however, the best case interview candidates can blend frameworks with their own wisdom and experience to create a custom framework specific to the problem.

This is an entry-level case interview you would likely see in a KPMG first round interview.

KPMG Interview Tips

KPMG puts a high value on compatibility and technical knowledge in their candidates. Their interview process will focus on personality as well as ability to fit in the culture just as much as technical knowledge.

As you prepare, remember to stay engaged. Don’t become a robot presenting information.

In this case, focus on a couple of things:

1. Time yourself throughout the case (2min to build structure and 2min to present it; 2min each for a brainstorming question; 2min for final recommendation)
2. Focus on your communication and polish as you walk through the case

For out-loud practice with an expert, book an hour with an ex-MBB coach.