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Case Study Prompt

Your client is the Youth Football Alliance (YFA), a non-profit American flag football league for undeserved youth in New Mexico. The founder, John, set out to create a space for youth from minority backgrounds to play flag football.

YFA’s mission is to provide a safe space for young men and women to play sports.

YFA has been successful with revenue generation in its first few years. The org has come to us with a two-fold ask:

  1. Increase annual revenue by 25% in the next year.
  2. Maximize the fulfillment of the org’s mission given available resources.

How do you recommend YFA achieves this two-pronged goal?

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