Defined Health

Cello Health BioConsulting a leading business development strategy consultancy that helps clients in the biotech, pharmaceutical, and healthcare investment industries. Cello Health Bio Consulting’s primary service offerings include: Therapeutic area growth strategies, Opportunity assessments for development stage pharmaceutical products and technologies, and Identification and evaluation of partnering opportunities

The firm’s commercial assessments of development-stage assets are the center of creating insight and knowledge, and a continuously growing experience, in therapeutic areas. Defined Health’s methodology consists of a combination of primary and secondary research, in which a target product profile is created, refined, and analyzed in the context of the product’s dynamic market and highly competitive environments. The output from the firm includes insight into the product’s market potential, and recommendations for value optimization at different stages in development. To provide this, the firm uses high-level analysis, and full revenue, NPV models.