GfK Custom Research North America

GfK Custom Research North America is part of the GfK Group, which is one of the leading market research companies in the world, with over 11,000 professionals working to find new insights into the way people think, live, and shop, in over 100 countries. GfK is always thinking of innovative strategies and using cutting-edge technologies to develop the best methodologies to give its clients a clear understanding of their customers.

GfK Boutique is a subsidiary of GfK Group, which is the fourth largest market research company in the world. The firm has been a market leader in analyzing consumer behavior since its founding in 1934. GfK Boutique was founded in 2003 and uses big data from GfK to turn it into smart data.

The world’s largest Point-of-Sale (PoS) database is owned by Gfk, which it sourced directly through data-sharing agreements with over half a million resellers, retailers, distributors, VARs and mobile carriers in over 75 countries. GfK Boutique analyzes the PoS data and converts it into investor-focused research and strategy on consumer end-demand. Such data is presented to compare across all covered regions.